ArtesanalPesca makes a difference in two key areas – the way the fish are caught, using traditional fishing methods, and through fair trade. ArtesanalPesca directly sells the fish caught by its members’ vessels. The unity and centralisation of the catches provides market positioning, scale and security for the operators and fishermen that would otherwise be difficult to achieve. By cutting out the middleman, the marketing chain is shorter and, therefore, fairer, which also benefits the consumer.
The implementation of our strategy represented a revolution in the national fishing sector and made it possible to introduce a fairer and more sustainable means of marketing our associates’ catches. Buying fish from ArtesanalPesca is the same as buying fish directly from the fisherman, thus assuring the highest levels of freshness and quality.